Hi, I’m Sarah!
I earn my health insurance by helping brands make meaning.
I live and work in the wonderful city of Chicago, Illinois.
About 13 years ago, I combined my strategic communication degree with a lifelong knack for artfully wielding words and started knocking on doors.
I minored in social psychology, too. NBD.
I quickly found my professional groove writing advertising copy, both at creative agencies and on in-house marketing teams.
No matter where I work, some of the things I do best are down here.👇🏼
Brand Voice + Positioning
Building a brand is a lot—if not entirely—like developing a character. It isn’t enough that one hits its mark and says its lines; a strong brand needs to speak (and act) from a place of truth. I love starting with a brand’s core business pillars and then fleshing out its full story to resonate with real people.
Campaign Concepting + Asset Execution
In a sea of products, having a clear, compelling narrative is key if you want people to buy yours. What might look like a dazzling new feature to you and your team doesn’t always speak for itself, and that’s where I come in. Let me help you get to the bottom of what makes a perfect pitch.
Creative Direction +
Messaging Frameworks
Does inspiring creative professionals to execute on your vision sound like herding caffeinated ferrets to you? Good, because to me, it’s the most rewarding challenge of all. Whether it’s aligning copy with design or parsing the strategic insights behind a big idea, I draw on my years of experience to forge a scalable path forward through ambiguity.